Who we are

Synadd is empowering retail, by unifying the commerce experience and delivering a single customer view. From better understanding consumer behaviour and automating business decisions, we enable retailers to provide a personalised experience to their customers. Our technology helps reduce operational inefficiencies and optimise customer purchasing.

Co-founded in London we are redesigning the shopping infrastructure to suit the modern-day customer but simultaneously we are dedicated to tackling the major problem of food wastage. Globally 1.3 billion tonnes of food is wasted each year and with a growing population this is likely to rise, unless tackled now.

Our values


Solving big or small problems requires being persistent, resourceful and creative.

Growth mentality

Not being afraid to be bad at something new.


Being engaged, having a voice and challenging ideas and thoughts.


Dedication to leaving the world a little better than before.


Welcoming everyone, independent of any social norms.

Join Our Team